Identity & e-commerce2023

Ondas Ceramics

Identity, art direction and an online shop for a ceramics studio whose hand-glazed tableware now ships to more than thirty countries.

Pastel glazed ceramic bowls in mint, coral, lilac and butter yellow

The brief

Ondas makes stoneware by hand in a small workshop outside Porto. Orders from abroad were growing quickly, but the online shop showed every glaze in the same flat light, and customers were often surprised when their pieces arrived.

The approach

We built the identity around the studio’s glazes: a palette taken directly from the test tiles, and a soft rounded wordmark that echoes a freshly thrown bowl. Product pages now open with how each glaze shifts between morning and evening light, followed by honest notes on texture and care.

Stack of hand-painted striped ceramic bowls in black, white and bright colours — The Linha collection, launched alongside the new shop.

A folded paper-pulp insert replaced plastic fillers in every box and doubles as a small display stand once the piece is unpacked.

The outcome

Online sales up 70% year on year
Returns for colour mismatch down from 9% to 2%
Plastic removed from every shipment

The brief

The approach

The outcome

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